AIC Mascot Bear

The Agency for Integrated Care (AIC) is an organisation that promotes healthy living and graceful aging. They provide eldercare services as well as training to other health care professionals. In a bid to expand their brand, they wanted a new mascot that could represent the organisation and its values.


After much discussion, H.U.G. Bear was born, the mascot for AIC. H.U.G. means Heart: we serve with Heart, Unspoken needs: we anticipate the Unspoken needs, Go beyond: we Go beyond the call of duty.

Let’s collaborate

Got a project?

We are a dedicated design agency that eat, sleep, read, write, create and breathe design fumes 18 hours a day. Addicted to creative works, impressive concepts and dedicated clients.

Open chat
Hi! 👋🏼
Welcome to Dexel, your one stop integrated design and digital agency 🖥 . How can we be of assistance?