AIC Mascot Bear
The Agency for Integrated Care (AIC) is an organisation that promotes healthy living and graceful aging. They provide eldercare services as well as training to other health care professionals. In a bid to expand their brand, they wanted a new mascot that could represent the organisation and its values.
After much discussion, H.U.G. Bear was born, the mascot for AIC. H.U.G. means Heart: we serve with Heart, Unspoken needs: we anticipate the Unspoken needs, Go beyond: we Go beyond the call of duty.