Brands are everywhere, a big part of our lives. Research has shown that we are in touch with at least one logo every minute – in our clothes, accessories, mobile devices, electronic devices, transportation, utilities, even in the food we eat!
Logos and brands play an important role in our buying decisions. Try it yourself this very moment. Look around you in shopping malls and social media, and spot the number of logos, note how you perceive the brands. Companies are competing against one another to capture your attention and get you to take action.
With so many brands jockeying for market position, consumer decisions are dictated by more than price. Factors such as brand personality and reliability have a large influence on whether consumers notice your brand, and buy into its promises. How then do companies capture the market? How can they establish confidence in their brand?
Anyone can design a logo, but not everyone can design the right logo for you. An effective logo takes time and effort in researching and understanding the company and the product. Engage us today for your logo design and branding campaign.
People have a tendency to decide based on perceived value rather than actual value. If you think about it, which car is more luxurious, a Lexus or a Toyota? A Hamilton watch or a Seiko watch? The list goes on and on. The value of branding cannot be denied.
A branding campaign goes beyond your logo and corporate identity. It is about how people perceive the brand. You may be selling a ten-dollar product; but if your customers believe in your brand, its perceived value can be more than ten times its actual value.
Anyone can design a logo, but not everyone can design the right logo for you. An effective logo takes time and effort in researching and understanding the company and the product. It is not just about coming up with a design that looks cool or beautiful to company decision-makers.
Logos should also be simple, relevant, distinctive, memorable and adaptable – above all, it should convey the right impression to your target audience. Similarly, all collaterals need to boldly foreground your brand identity, and reinforce your brand’s personality and values.