Great design begins when agency + client are in sync…
In journeying together, a client and his graphic design agency are bound to encounter humps and bumps along the way. A meeting of minds between agency and client on expectations can make the process a lot smoother. Sometimes achieving that level of understanding takes patience, especially at the start of the creative process of designing.
At Dexel, we maintain the standard of creativity and professionalism with every client. We are neither the cheapest, nor the most expensive graphic design agency in Singapore. Our commitment is to provide an affordable cost-effective solution to all our clients.
Trusted Graphic Design Agency since 2014!
We are a dedicated graphic design agency that eat, sleep, read, write, create and breathe design fumes 18 hours a day. Addicted to creative works, impressive concepts and dedicated clients.
Shaking out the jitters
At the start of a project, it is natural for both the client and graphic design agency to feel some anxiety. The client–agency relationship doesn’t just happen overnight. It takes time and effort for the client and agency to understand what to expect from the process. It is important for the client to have an agency that they can trust to come up with creative designs that fit their marketing objectives.
The design brief
Knowing what the client requires will save both parties a lot of time and avoid conflict during the design process. Questions need to be answered and ironed out, the client’s expectations understood, and the deadline agreed upon.
The design brief plays an important role in guiding both the client and agency to reach an effective outcome. Frustrations will happen and mistakes will be made. The important thing is to be able to overcome it.
In sum, effective design happens when the client connects with an agency that he can trust, that takes the time to understand his expectations, that has a team with the talent and experience to conceptualise projects and campaigns that marry design with results.