If you have a website, you absolutely need social media marketing (Facebook Ads) and Google Ads (aka Adwords) as part of your internet marketing arsenal. That’s because Facebook and Google offer some of the most significant returns from your online presence, by driving high-potential customers to your website and increasing your brand visibility in the online world.
We have specially crafted bespoke cost-saving packages to include Facebook, and Google advertising. These will assist your marketing and communications department in their sales ROI, and increase traffic for both retail and SME companies.
- Social Media Advertising (Facebook)
- Search Engine Advertising (Google)
Most marketers today use a combination of social media (Facebook) and search engine (Google) advertisements to drive traffic to their websites and generate sales. They know that these tools and techniques work, and provide substantial returns on their investment. At Dexel, our experts will customise a comprehensive, integrated plan to boost your visibility and your returns on investment (ROI).
Google Ads take advantage of one key aspect of consumer behaviour today – the immense use of search engines such as Google, Yahoo! or Bing. Search engines are often the first choice whenever consumers need information on store locations, pricing, product descriptions, reviews, recommendations, etc.
Most people today would just whip out their smartphones to search for everything from food to electronic products. And, since today’s search engines are extremely powerful, these consumers are likely to find exactly what they want right on the very first page of the search results.
This is where our online advertising brings value, helping your website to appear on the first page.
What is Digital Marketing? Very simply, social media marketing, commonly referred to Facebook targeting, is a collection of techniques designed to “push” your ads and posts in such a way that you are able to target specific groups of people in the shortest possible time. Search engine marketing, or SEM, typically involves placement of pay-per-click advertisements at the top of the first page of relevant search results. The best part is that you pay only when someone clicks on your ad.
Most marketers today use a combination of Facebook and Google Ads to drive traffic to their websites and generate leads. They know that these tools and techniques work, and provide substantial returns on their investment.