Copywriters are the makeover artists of the marketing and corporate communications world. With a flick of words here, and a shade of words there, they bring your best features to light. Their copy intrigues, entertains and persuades your audience, and turns your prospects into customers and business partners.
Digital Marketing relies on getting the right words out to the right target audience, increasing sales, website visits, and gaining potential leads.
Today, customers can easily access diverse sources of information on companies and products. Hence, individuality and authenticity are essential when communicating with them. These matter whether you are creating advertising campaigns, or engaging in content marketing and content strategy activities.
At the simplest level, copywriters write “copy”, the text in marketing and corporate communications. They write copy for advertisements, brochures, newsletters and websites, among others.
But that’s often just the final part of their job. Before they even start writing, they need to first research and understand you, your competitors and your customers.
These are some key topics in copywriting:
- Researching the company
- Understanding the customers’ language
- Creating headlines that grab attention
- Writing persuasive copy
- Convincing customers to buy
- Closing the deal with calls to action
- Matching copy and design
- Deciding to write long vs. short copy